Brainstorming & Estimation
Examples of Estimation/Market Sizing Questions 1. Estimate the total medical consumables in GP (General Practitioner) Practices? (LEK) 2. Estimate the number of players NLG (Next Level Gaming) can target with its first game? (BCG R1) 3. Estimate the market size of a luxury space travel (BCG R1) 4. How would you estimate the size of UK online dating market? (BCG) 5. How would you estimate the market size for your client in term of IBD (inflammatory bowl disease) population? 6. What is the market size for cars in the US? 7. Estimate the market size for refrigerators in the US Prompt: "Your client is a mid-sized pharmaceutical company with an inhaled insulin product for the diabetes market. The client's goal is to earn peak revenues of $300M/year in the U.S. and they have asked you to determine whether this sales goal is realistic by calculating the dollar value of the current insulin market and determining which factors will influence the su...