Brainstorming & Estimation

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 Examples of Estimation/Market Sizing Questions

1. Estimate the total medical consumables in GP (General Practitioner) Practices? (LEK) 

2. Estimate the number of players NLG (Next Level Gaming) can target with its first game? (BCG R1) 

3. Estimate the market size of a luxury space travel (BCG R1) 

4. How would you estimate the size of UK online dating market? (BCG) 

5. How would you estimate the market size for your client in term of IBD (inflammatory bowl disease) population? 

6. What is the market size for cars in the US? 

7. Estimate the market size for refrigerators in the US




Prompt: 


"Your client is a mid-sized pharmaceutical company with an inhaled insulin product for the diabetes market. The client's goal is to earn peak revenues of $300M/year in the U.S. and they have asked you to determine whether this sales goal is realistic by calculating the dollar value of the current insulin market and determining which factors will influence the success of the product."

We design the estimation framework by 
1. Prevalence of disease in the US
2. Disease segmentation 
3. Diagnosis rate
4. Treatment rate
5. Pricing

Estimation of the market size of iPhone in the US

number of cars that stop by gas stations in LA per day 


number of cars served per station per day






given estimation data



for future reference



Wild card cases (rarely shows up on MBB interviews) : how to increase number of female executives









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